Drew Barrymore: Flower, its first line of cosmetics at low prices, launched
Actress Drew Barrymore is launching its first line of cosmetics called Flower. Low prices and high quality are the hallmarks of this collection.
Drew Barrymore will not stop. A wedding, a child and now … a line of cosmetics called “Flower”. The actress not idle and seems to enjoy it. On photographs taken during the launch of the first collection, this Wednesday in New York, the beautiful redhead shows even a big smile, and seems proud to present its brand. The concept? Beauty products at affordable prices, great quality. Thus, mascara, BB cream, polish, gloss and red lips are priced between 4.98 and 13.98 dollars. Without ignore the composition of each of them. What is his secret? Drew Barrymore took the wise decision to stay side advertising spending to savings and focus more on research and development. She counts on her fame to raise awareness “Flower” and impose on the beauty market. A marketing strategy rather risky, but could work well.
For the interested, the name “Flower” is currently available in the network of U.S. retailers Walmart.